The Alliance

Spotlight Series

The executive insight series is designed for healthcare senior executives. These brief, bi-annual issues focus on topics relevant to top-tier hospital leadership. For each topic, you can find related references, resources, and tools.

Spotlight Series Past Issues

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Doctor Giving Red Heart To Patient, Closeup. Donation Day

Donation Champions: Developing and Maintaining Advocates During COVID-19

The COVID-19 global pandemic has created a level of uncertainty within the organ donation and transplantation community of practice. Since the outbreak, there have been significant delays in the procurement of vital organs. Still, Organ Procurement Organizations (OPOs) are continuing to exhaust every effort to facilitate life-saving transplants for those in need. Now, more than ever, hospitals have become the vital link between donation and a successful organ transplant. Without the support of a hospital and its staff, OPOs cannot continue to facilitate donation. This begs the question, how can OPOs effectively connect with more hospital partners to keep them engaged as advocates during such an unprecedented time? Anatomy of a Donation Champion

Strategies for Engaging & Developing Advocates for Donation

The advocacy of a hospital “Donation Champion” has the potential to significantly impact the success of donation. Through positive influence and the counseling of their peers, Donation Champions can draw institutional attention to the best practices associated with organ donation. To effectively engage hospital staff, it’s important to:

  1. Develop relationships based on mutual interest and leverage pre-established relationships to continue building a network.
  2. Provide opportunities for engagement (e.g. Donation Committees, Education, Flag Raising, etc.)
  3. Understand one’s motivation based on their interests and the role they play in their respective organization.
  4. Empower donation champions to engage and develop interest of new donation champions. (e.g. Peer to Peer Development opportunities, Executive Leadership meeting Attendance and Report Outs, etc.)
  5. Utilize case studies to identify gaps and opportunities for process improvement.
  6. Share donation outcomes with those involved in the care of the donor and the donation process. 7. Expose donation champions to OPO leadership. 8. Establish a donation committee. In light of COVID-19, consider hosting virtual donation committee meetings and educational opportunities.

Anatomy of a Donation Champion

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The content of this issue was, in part, based on a webinar presentation coordinated and presented by:

  • Erika Wilkerson, Donation Liaison, Gift of Hope Organ & Tissue Donor Network
  • Deepak Nair, MD, Director of Inpatient Neuroscience Services, OSF HealthCare Saint Francis Medical Center
  • Diane Harney, MSN, RN, NEA-BC, Nursing Director of Adult Critical Care, Cardiac and Palliative Care Service, OSF HealthCare Saint Francis Medical Center
  • Matthew Gorman, DO, Medical Director of Quality and Safety, Assistant Chief Medical Officer, OSF HealthCare Saint Francis Medical Center
  • Jamie Harwood, BSN, RN, Peoria County Coroner A special thanks to our presenters for their contributions to this inservice.

Helpful Resources

Questions & Comments

Worth Sharing
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A Special Thanks to This Series’ Contributors

Jamie Harwood
Peoria County Coroner
Peoria County
Deepak Nair
Deepak Nair
Director of Inpatient Neuroscience Services
OSF Saint Francis Medical Center
Matthew Gorman
Matthew Gorman
Medical Director of Quality and Safety
OSF Saint Francis Medical Center
Deanna Fenton
About the Editor |
Deanna Fenton

Deanna is a knowledgeable and versatile professional with diverse experiences in healthcare, client relations, marketing, project management and demonstrated skills in leadership and advocacy. Prior to joining The Alliance, she worked in Hospital Development at her local OPO in the state of New Jersey where she served as the clinical liaison to a number of Level 1 Trauma & Neuroscience centers as well as community hospitals. Her personal connection as a donor family and friend fuels her passion to support her colleagues across the donation-transplantation continuum through the development of valuable educational resources that ultimately boost performance and improve outcome measures. Deanna holds a Bachelor of Arts in Psychology and a minor degree in Public Health from Montclair State University. In her spare time, Deanna enjoys visiting vineyards, spending time with her family, and traveling in hopes of visiting all seven wonders of the world.

Advancing All.

The Alliance is not a membership organization and therefore relies on annual voluntary financial support from OPOs and transplant programs who find value in our programs and initiatives.

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