The Alliance Executive

Insight Series

The executive insight series is designed for healthcare senior executives. These brief, bi-annual issues focus on topics relevant to top-tier hospital leadership. For each topic, you can find related references, resources, and tools.

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Direction Sign With Capital Letter H For Hospital

Over the past two decades, there has been a considerable shift toward hospital consolidation, with more hospitals
merging into large systems. This shift and drive for consistency across systems can lead to challenges that, when
addressed collaboratively, ultimately strengthen donation programs.

Optimizing Organ & Tissue Donation Within Hospital Systems

Opportunities for Consistency in Hospitals

  • Policies – Achieving uniformity in donation policies and supporting policies that impact donation, like brain death, is a helpful step towards creating a systemized approach to donation. Achieving policy uniformity within systems can be easier, as it is often a goal. Many systems have a policy committee that works to attain uniformity. Connecting with this committee can be helpful in your efforts.
  • Donation Committees – A hospital donation committee is an important aspect of a successful donation program. Bringing together leaders of donation committees from across a system allows for learning opportunities, sharing of best practices and streamlining donation processes.
  • Education – System-wide education can be a prime opportunity for online and in-person education about donation while reaching multiple facilities. Connecting with the system-level education team and arranging regular communication about donation can lead to system-wide learning opportunities for staff, including nursing orientation, grand rounds, resident education, multidisciplinary in-services and new employee orientation. The Alliance Spotlight Series is a fantastic monthly resource that offers “bite-sized” educational one-pagers on donation-related topics.
  • EMR Access – Many hospital systems utilize the same EMR platform, or are working towards this goal. Working with your OPO to permit EMR access at the system level can be less challenging than maintaining access at individual hospitals.
  • Data – Comparing donation data for all hospitals within a system can be helpful in drawing attention to high and low performers and encourages the sharing of best practices. Sharing how the system performs overall compared to other systems can also be a helpful motivator.
  • Public Awareness – System-wide public relations and communications teams provide the opportunity to engage multiple hospitals in donation awareness opportunities for both internal and external audiences. Some great awareness opportunities include system-wide participation in National Donate Life Month and the HRSA Workplace Partnership for Life Campaign.

Opportunities for OPOs

  • Corporate Profile and Organizational Chart – Having points of contact at the system/corporate level is as important as having contacts at each hospital. Corporate-level partners are connected to networks within their system hospitals and can help create streamlined communication and processes. Some key areas to consider are nursing administration, medical services, information technology, security, legal, marketing and public relations, compliance, and education.
  • Memorandum of Understanding (MOU) – Creating a single MOU for a system can ensure that the language and definitions are consistent across all hospitals in the system.
  • OPO Strategy Meetings – If you have multiple coordinators assigned to hospitals within one system, hold regular meetings to keep all coordinators in the loop and maintain OPO consistency
Leading the Charge

Helpful Resources

Questions & Comments

Please send all questions and/or feedback to [email protected].

Worth Sharing
Fall 2019 Snapshot

A Special Thanks to This Series’ Contributors

DD6A2041 JD Edited
About the Editor |
Corey Bryant

Corey Bryant leads The Alliance’s communications, marketing and strategic efforts for unique national events, programming, partnerships and business development. With extensive corporate and non-profit experience, Corey has served in communications and public relations roles for Disney Parks and Resorts, Disney Cruise Line and TransLife (now OurLegacy), the OPO serving East Central Florida. He has also been an active board member of Donate Life Florida, having served as state team leader for Driver License Outreach. Corey is a proud alum of The University of Alabama and serves on the board of directors for Come Out With Pride Orlando as well as Five Horizons Health Services, a not-for-profit organization providing access to progressive HIV testing, prevention and LGBT+ focused healthcare throughout West Alabama and East Mississippi.

Deanna Fenton
About the Editor |
Deanna Fenton

Deanna is a knowledgeable and versatile professional with diverse experiences in healthcare, client relations, marketing, project management and demonstrated skills in leadership and advocacy. Prior to joining The Alliance, she worked in Hospital Development at her local OPO in the state of New Jersey where she served as the clinical liaison to a number of Level 1 Trauma & Neuroscience centers as well as community hospitals. Her personal connection as a donor family and friend fuels her passion to support her colleagues across the donation-transplantation continuum through the development of valuable educational resources that ultimately boost performance and improve outcome measures. Deanna holds a Bachelor of Arts in Psychology and a minor degree in Public Health from Montclair State University. In her spare time, Deanna enjoys visiting vineyards, spending time with her family, and traveling in hopes of visiting all seven wonders of the world.

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