The Alliance Executive

Insight Series

The executive insight series is designed for healthcare senior executives. These brief, bi-annual issues focus on topics relevant to top-tier hospital leadership. For each topic, you can find related references, resources, and tools.

Hospital Executive Insights Past Issues

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OrganDonation CEO
There are approximately 120,000 people waiting for a lifesaving organ in the United States, some of whom live within your own community and are being cared for at your hospital. The leadership you show on this issue can change the lives of patients, families and your staff who care for them.

Organ Donation: What a CEO Needs to Know

1. THE GREAT NEED

There are approximately 120,000 people waiting for a lifesaving organ in the United States, some of whom live within your own community and are being cared for at your hospital. The leadership you show on this issue can change the lives of patients, families and your staff who care for them.

2. LEADERSHIP IS KEY

The importance of your leadership in organ donation cannot be overstated, and The Joint Commission agrees. Read more by visiting The Alliance Executive Insight Series.

3. COLLABORATE

Leadership begins by personally leading your hospital’s Organ Donation Committee, or appointing a high- level clinical executive to do so. You can work with your local Organ Procurement Organization (OPO) to make sure this committee is creating a culture in which donation is a priority.

4. WE KNOW WHAT WORKS

Insist that your Organ Donation Committee is working closely with your local OPO to implement the recommendations of the Organ Donation Breakthrough Collaborative, launched in 2003 by HRSA and proven to increase consent rates and the number of organs available for transplant.

5. PHYSICIANS ARE VITAL

Ensure that physicians are an integral part of your Organ Donation Committee, and use them as Clinical Champions to work with families and OPOs in real time. Make sure that the clinical culture at your hospital includes the implementation of testing for Brain Death in patients where appropriate, following the American Academy of Neurology (AAN) guidelines, before initiating any conversations with family members about withdrawal of life-supporting measures.

6. INFORM THE PUBLIC

Let the public know that you consider organ donation an important priority by using the resources available from the American Hospital Association. Access these resources at organdonationalliance.org/csuite

7. LEARN BEST PRACTICES

When tragedy strikes and the outcome is death, many families find healing through organ donation. Take a look at an article from Health Executive, titled “Increasing Organ Donation and Procurement: The Hospital Leader’s Role,” for more ideas on what your fellow CEOs are doing in their organizations. Access the article at organdonationalliance.org/csuite

8. RECOGNIZE & REWARD

Finally, take the time to round, recognize and reward your staff who work to improve organ donation and procurement at your facility. Take the opportunity to meet a recipient and/or a donor family to see for yourself the immeasurable difference your leadership can make to this important issue!

Leading the Charge

Helpful Resources

Questions & Comments

Please send all questions and/or feedback to info@odt-alliance.org.

Worth Sharing
What A CEO Needs To Know FINAL

A Special Thanks to This Series’ Contributors

Corey Bryant
About the Editor |
Corey Bryant

Corey Bryant brings nearly 15 years of communications experience to The Alliance, having served in communications and public relations roles for Disney Parks and Resorts, Disney Cruise Line and TransLife (now OurLegacy), the OPO serving East Central Florida. He has also been an active board member of Donate Life Florida, having served as state team leader for Driver License Outreach. Corey is a proud alum of The University of Alabama and serves on the board of directors for Come Out With Pride Orlando as well as Five Horizons Health Services, a not-for-profit organization providing access to progressive HIV testing, prevention and LGBT+ focused healthcare throughout West Alabama and East Mississippi.

Glenn Matsuki
About the Editor |
Glenn Matsuki

Glenn is an accomplished donation and transplant professional and national speaker. He is a passionate donation and transplantation advocate, educator, project manager and consultant. He brings nearly 20 years of transplant and organ procurement organization experience. He has extensive hands-on experience working with multidisciplinary hospital care teams, with an emphasis on relationships, regulatory/accreditation compliance, strategic planning and core competencies. He is a 25-year heart transplant recipient who enjoys his free time gardening, traveling and contributing to his Organ and Tissue Donation Blog.

Advancing All.

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