Elsa Cortez is a compassionate, results-driven Family Services leader with more than 20 years of experience supporting families and guiding family support teams through the organ and tissue donation process. She currently serves as Manager of Family Services at Donor Network West, where she leads high-performing teams, strengthens care processes, and ensures empathetic, culturally competent support during critical moments. Elsa holds two master’s degrees in Psychology & Organizational Development and Marriage & Family Therapy, and brings deep expertise in grief counseling, crisis intervention, and helping families navigate complex medical decisions. Bilingual in English and Spanish, she is dedicated to advocating for diverse communities and delivering exceptional, family-centered care.
From Formal Request to Authorization: Choosing the Right Conversation at the Right Time
Tuesday, May 05, 2026, at 2:00pm
Family authorization for organ donation often hinges not just on what is said, but which conversation is happening and when. This webinar will explore how donation professionals can optimize donation conversations by identifying the right conversation to have in high-stakes, emotionally complex situations. Through a focused, three-part discussion, presenters will highlight key skills for effective family engagement while addressing behavioral dynamics and medical mistrust. Participants will gain practical strategies to build trust, navigate sensitive conversations, and support informed, compassionate decision-making that leads to stronger authorization outcomes.