Hedi Aguiar

RN, MSN
Job Title: Founding Principal
Organization: Fundamental Roots

Hedi was a critical care nurse for over 25 years, gathering experience in three different countries. After working as an ICU Educator, she transitioned into the organ, eye, and tissue donation field. She worked for two different Organ Procurement Organizations (OPOs), initially as a coordinator and then in management. She then became the Senior Director of Programs for the Organ Donation and Transplantation Alliance, leading various national initiatives, councils and workgroups.

In 2018, she founded Fundamental Roots, offering speaking, consulting, and customized training on communication, human connection, trust building, cross-cultural fluency, and physician partnership for organizations nationwide.

(Fun Fact – she has lived in 7 different countries, this explains her ever changing accent!)

Professional Information

Alliance Presentations

FirstPersonAuthorization

Does Our Messaging Match Our Mission?

Tuesday, November 07, 2023, at 2:00pm

Are we emphasizing the right part of our message at the right time when we are communicating in the hospitals, with families, talking to the public or engaging OPO employees, or has our message become slanted? Could we be experiencing unintended consequences in our communication? The words and terminology we choose has a tremendous impact on the mindset and actions of the public, families, hospital partners and OPO staff.

During this presentation, we hope to uncover the unintended hidden messages in our current and common communication practices. The panel will explore some of the dangers these messages have for the future work of the OPOs including, broken hospital relationships, impediments to the donation processes, employee retention and diminished public trust. It is time and it is urgent to re-evaluate our messaging. We will offer concrete ideas and specific messaging alternatives to reframe the role of the OPO and inspire potential donor families, staff (hospitals and OPOs) and the public to more fully engage in the organ donation process and facilitate the spirit of generosity.

Lifelong Networks

Our partners are the heart and soul of our organization. For more than 15 years, they have played a vital role providing quality education and programs to advance a shared mission.