Achan was appointed President & CEO of LiveOnNY in November 2021. Having started his career as an ICU Nurse in 1999 at Mount Sinai Hospital, he is a veteran healthcare executive with over 20 years of leadership experience. He previously served as the President of the Hospital for Special Surgery’s Innovation Institute. His leadership roles have spanned clinical, operational, marketing, communications, crisis management, digital transformation, branding, and innovation and he has served in several C-suite roles.
Communications in Times of Change: Developing a Positive PR Strategy to Overpower Negative Media
Social media and PR has emerged as a powerful force shaping the narrative around healthcare, medical advancements, and patient experiences. Not just that, but the media heavily influences the public’s perception and awareness of organ donation. In this presentation, we will explore how to positively leverage PR, handle crises from negative media, disseminate critical information with a positive narrative, and develop a proactive media strategy in the realm of organ donation and transplantation.