With a tenure of more than 25 years in the organ, eye and tissue donation and transplantation, Jennifer Prinz serves as President & CEO of Vital Impact Group – a new system organization created through a partnership between Donor Alliance, the OPO serving Colorado and Wyoming; and LifeSource, the OPO serving Minnesota, North Dakota, South Dakota and portions of western Wisconsin.
While there are organ procurement organizations in every state, Donor Alliance, under Jennifer’s leadership, stands out as a leader in the field and has improved the climate for transplant patients in Colorado and Wyoming.
Jennifer has been instrumental in raising Coloradans’ and Wyomingites’ willingness to sign up as organ and tissue donors. Last year more than 950 thousand residents added their names to the organ, eye and tissue donor registries. Colorado’s donor designation rate has climbed over six percent in her tenure, (to 68%) and now is the highest in the nation. Also, despite the pandemic, she was able to lead Donor Alliance to a record number of organ recoveries, and lifesaving transplants in 2020. Thanks to Jennifer’s leadership, Donor Alliance has achieved outstanding clinical and operational outcomes, culminating in a Malcolm Baldrige National Quality Award in 2018.
As both a donor and recipient family, Jennifer and the Donor Alliance team continue to focus on maximizing donation and transplantation in Colorado, Wyoming, and across the country.




