Cassie Hertert is the Director of Information Systems at Donor Alliance, where she leads initiatives to align process and workforce with the technology needed to save lives. Since joining Donor Alliance in 2015, Cassie has helped to develop the industry’s first data summit, designed a comprehensive knowledge management system, and led a nationally recognized effort to embed data quality in daily operations. She believes in the power of purpose to ignite momentum and is proud to merge her professional commitment with a personal passion supporting organ and tissue donation and transplantation.
Does Our Messaging Match Our Mission?
Tuesday, November 07, 2023, at 2:00pm
Are we emphasizing the right part of our message at the right time when we are communicating in the hospitals, with families, talking to the public or engaging OPO employees, or has our message become slanted? Could we be experiencing unintended consequences in our communication? The words and terminology we choose has a tremendous impact on the mindset and actions of the public, families, hospital partners and OPO staff.
During this presentation, we hope to uncover the unintended hidden messages in our current and common communication practices. The panel will explore some of the dangers these messages have for the future work of the OPOs including, broken hospital relationships, impediments to the donation processes, employee retention and diminished public trust. It is time and it is urgent to re-evaluate our messaging. We will offer concrete ideas and specific messaging alternatives to reframe the role of the OPO and inspire potential donor families, staff (hospitals and OPOs) and the public to more fully engage in the organ donation process and facilitate the spirit of generosity.
