Cassie Hertert

Director of Information Systems
Donor Alliance
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Brief Bio

Cassie Hertert is the Director of Information Systems at Donor Alliance, where she leads initiatives to align process and workforce with the technology needed to save lives. Since joining Donor Alliance in 2015, Cassie has helped to develop the industry’s first data summit, designed a comprehensive knowledge management system, and led a nationally recognized effort to embed data quality in daily operations. She believes in the power of purpose to ignite momentum and is proud to merge her professional commitment with a personal passion supporting organ and tissue donation and transplantation.

Connections to the Cause


Testimonial I have watched countless webinars from the Alliance, which has helped me to develop a more comprehensive understanding of the organ donation and transplantation process, well outside of the scope of my current role. These webinars have allowed me to better understand the challenges and opportunities experienced by my peers both in and outside of our OPO.

Alliance Presentations


Does Our Messaging Match Our Mission?

Tuesday, November 07, 2023, at 2:00pm

Are we emphasizing the right part of our message at the right time when we are communicating in the hospitals, with families, talking to the public or engaging OPO employees, or has our message become slanted? Could we be experiencing unintended consequences in our communication? The words and terminology we choose has a tremendous impact on the mindset and actions of the public, families, hospital partners and OPO staff.

During this presentation, we hope to uncover the unintended hidden messages in our current and common communication practices. The panel will explore some of the dangers these messages have for the future work of the OPOs including, broken hospital relationships, impediments to the donation processes, employee retention and diminished public trust. It is time and it is urgent to re-evaluate our messaging. We will offer concrete ideas and specific messaging alternatives to reframe the role of the OPO and inspire potential donor families, staff (hospitals and OPOs) and the public to more fully engage in the organ donation process and facilitate the spirit of generosity.

2.28.23 TransplantData 204403128

Navigating DCD Cases: Recognizing Missed Opportunities

Thursday, September 07, 2023, at 2:00pm

While we are incredibly proud of our millionth transplant milestone, we also acknowledge the devastating loss of 17 people every day who die waiting for a lifesaving organ transplant. Paired with the ongoing scrutiny of OPO performance, it is more important than ever to ensure we are maximizing every donation opportunity, including DCD. How do we use data to recognize underdeveloped areas of growth for both DBD and DCD donors, then subsequently take action to address and maximize them? How do we grow our DCD rate to the NASEM-recommended 45%, without affecting our DBD rates? How do we create positive cultures of change in our organizations?

Join us as we explore ways to unite Clinical, Business Intelligence, and Performance Improvement resources to expose issues and opportunities, before, during, and after referral and case processes. Learn from representatives of top-performing OPOs how they have analyzed data to inspire change and progress within their organizations, eliminated barriers, and built resilience to overcome setbacks and reach their lofty goals!

Lifelong Networks

Our partners are the heart and soul of our organization. For more than 15 years, they have played a vital role providing quality education and programs to advance a shared mission.