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The Alliance Advancement Series
Does Our Messaging Match Our Mission?

Presented on: Tuesday, November 07, 2023

Are we emphasizing the right part of our message at the right time when we are communicating in the hospitals, with families, talking to the public or engaging OPO employees, or has our message become slanted? Could we be experiencing unintended consequences in our communication? The words and terminology we choose has a tremendous impact on the mindset and actions of the public, families, hospital partners and OPO staff.

During this presentation, we hope to uncover the unintended hidden messages in our current and common communication practices. The panel will explore some of the dangers these messages have for the future work of the OPOs including, broken hospital relationships, impediments to the donation processes, employee retention and diminished public trust. It is time and it is urgent to re-evaluate our messaging. We will offer concrete ideas and specific messaging alternatives to reframe the role of the OPO and inspire potential donor families, staff (hospitals and OPOs) and the public to more fully engage in the organ donation process and facilitate the spirit of generosity.

  • Identify the rationale for re-visiting and changing our messaging and terminology.
  • Describe the unintended consequences of current messages, terms and stories utilized.
  • Utilize alternate messages and terminology that can positively impact and inspire the donation mission and avoid the negative consequences.
  • Identify alternate terminology to message the mission for the desired outcomes across the entire donation continuum.
  • Describe clearly our mission in relation to the various roles that we fill.
Hedi Aguiar
Hedi Aguiar
Organ Donation and Transplantation Alliance
Marcel Pincince
Marcel Pincince
Retired Director of Donor Family and Advocate Services
Tenaya Wallace
Tenaya Wallace
Head of Purpose Communications
Crowd Advocacy LlC

Members of the donation and transplantation community serving diverse populations to include administrators, coordinators, physicians, nurses, surgeons, managers, quality improvement specialists, social workers, and other donation and transplantation center professionals and their colleagues.

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11/07/2023 - Does Our Messaging Match Our Mission?

Price: $29.00