Kiersten began her nursing career after graduating from Purdue University. She worked bedside in a medical/surgical ICU before moving to California in 2021 and transitioning to Lifesharing as an organ procurement coordinator. She quickly discovered her passion for organ donation, and now continues to maximize her opportunities for growth within the organization by serving as administrator on-call and precepting new nurses. She is on the Region 5 Planning Committee, contributes to OPTN policy review, and continues to take on several process improvement projects within Lifesharing as one of the PI leads. Kiersten loves hiking, catching happy hour with co-workers and visiting her family back home in Indiana.
Communications in Times of Change: Developing a Positive PR Strategy to Overpower Negative Media
Tuesday, January 09, 2024, at 2:00pm
Social media and PR has emerged as a powerful force shaping the narrative around healthcare, medical advancements, and patient experiences. Not just that, but the media heavily influences the public’s perception and awareness of organ donation. In this presentation, we will explore how to positively leverage PR, handle crises from negative media, disseminate critical information with a positive narrative, and develop a proactive media strategy in the realm of organ donation and transplantation.