On-Demand
The Alliance Advancement Series
Communications in Times of Change: Developing a Positive PR Strategy to Overpower Negative Media
Presented on: Tuesday, January 09, 2024
Social media and PR has emerged as a powerful force shaping the narrative around healthcare, medical advancements, and patient experiences. Not just that, but the media heavily influences the public’s perception and awareness of organ donation. In this presentation, we will explore how to positively leverage PR, handle crises from negative media, disseminate critical information with a positive narrative, and develop a proactive media strategy in the realm of organ donation and transplantation.
- Discover different tactics to leverage social media in a positive manner.
- Describe unintended consequences of negative PR.
- Identify ways to manage crisis from an organizational standpoint.
- Recognize ways to establish relationships with media and develop a proactive media strategy.
Members of the donation and transplantation community serving diverse populations to include administrators, coordinators, physicians, nurses, surgeons, managers, quality improvement specialists, social workers, and other donation and transplantation center professionals and their colleagues.
Access to On-Demand Webinars
If you already have an account, please login.
If not, please purchase access to the on-demand video and to create an account on The Alliance website.