Archived Event
The Alliance Advancement Series
Communications in Times of Change: Developing a Positive PR Strategy to Overpower Negative Media
January 9, 2024 @ 2:00 pm - 3:00 pm• EST
Social media and PR has emerged as a powerful force shaping the narrative around healthcare, medical advancements, and patient experiences. Not just that, but the media heavily influences the public’s perception and awareness of organ donation. In this presentation, we will explore how to positively leverage PR, handle crises from negative media, disseminate critical information with a positive narrative, and develop a proactive media strategy in the realm of organ donation and transplantation.
- Discover different tactics to leverage social media in a positive manner.
- Describe unintended consequences of negative PR.
- Identify ways to manage crisis from an organizational standpoint.
- Recognize ways to establish relationships with media and develop a proactive media strategy.
Kiersten Smith
BSN, RN, CPTC, LSSBB
Organ Procurement Coordinator
Members of the donation and transplantation community serving diverse populations to include administrators, coordinators, physicians, nurses, surgeons, managers, quality improvement specialists, social workers, and other donation and transplantation center professionals and their colleagues.
Continuing Education Credits
Continuing Education credits are no longer available for this learning opportunity.
