This webinar will highlight the impact of referral timing and assessing family readiness to make a donation decision. We will review the donation conversation in relation to evidence-based research. Experiential-based practices will be compared and contrasted to prompt group discussion in examining what OPOs have learned from research, where improvements can be made and where more research can offer benefit to both potential donor families and recipients. Ways of implementing evidence-based and standards of practice into organizational processes will be discussed along with how OPOs and hospital staff may best work together to support mutually familiar and understood standards of practice to assure every potential donor family has the opportunity to make a timely and fully informed donation decision.