The Alliance

Spotlight Series

The executive insight series is designed for healthcare senior executives. These brief, bi-annual issues focus on topics relevant to top-tier hospital leadership. For each topic, you can find related references, resources, and tools.

Spotlight Series Past Issues

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Take advantage of our 2021 professional partnership levels of support to receive exclusive early access to The Alliance Insight Series publications.

You’ll still have access to all our materials when they go online one month after publication.

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SpotlightSeries TheAlliance V4LifeisBeautiful
For the 2019 National Donate Life Month campaign, Donate Life America was inspired by bicycles and the phrase, “Life is a beautiful ride.” Like the donation and transplantation journey, a bicycle serves as a symbol of progress, renewal and the moving circle of life.

April is National Donate Life Month

Instituted by Donate Life America, National Donate Life Month (NDLM) is observed each year in April, featuring an entire month of local, regional and national activities with one common goal – to encourage Americans to register as organ, eye and tissue donors and to honor the heroes who have saved lives through the gift of donation. For the 2019 National Donate Life Month campaign, Donate Life America was inspired by bicycles and the phrase, “Life is a beautiful ride.” Like the donation and transplantation journey, a bicycle serves as a symbol of progress, renewal and the moving circle of life.

Learn the Facts

Donation and Transplantation by The Numbers (OPTN)

  • Over 113,000 men, women and children currently await lifesaving organ transplants.
  • About 58 percent of patients awaiting lifesaving transplants represent minority
  • A new name is added to the national transplant waiting list every 10 minutes.
  • Unfortunately, 8,000 people die each year (an average of 22 people each day) because they
    do not receive a transplant in time.
  • 80 percent of patients on the national transplant waiting list are waiting for a kidney. The
    average wait time for a kidney from a deceased donor is 3 to 5 years. A kidney from a living
    donor offers patients an alternative to years of dialysis and time on the national transplant
    waiting list. (The living donor’s remaining kidney will enlarge, doing the work of two
    healthy kidneys.)
  • 12 percent of those waiting are in need of a liver. Living donation of a partial liver is
    an option that can help these patients. (The remaining portion of the donor liver will
    regenerate and regain full function.)
  • Nearly one-third of all deceased donors are age 50 or older. More than 7 percent are age 65
    or older.

Gear Up!

National Donate Life Blue & Green Day is April 12, 2019

Show your support by wearing blue and green to promote awareness of the lifesaving benefits
of organ, eye and tissue donation, and the significant need for more registered donors. Visit for graphics, resources and celebration ideas.

A National Call to Action

While 95 percent of the U.S. adult population supports organ, eye and tissue donation,
only about 58 percent (or approximately 138 million people) have actually registered their
decision. We each carry the potential to help make LIFE a beautiful ride for ourselves, and
then for others, by registering as a donor, considering living donation, being a caregiver and
championing the cause.

To register your decision to save and heal lives, visit
To learn more about organ, eye, tissue and living donation, visit

Helpful Resources

For resources on National Donate Life Month, visit:

Questions & Comments

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SpotlightSeries TheAlliance V4

A Special Thanks to This Series’ Contributors

Corey Bryant
About the Editor |
Corey Bryant

Corey Bryant brings nearly 15 years of communications experience to The Alliance, having served in communications and public relations roles for Disney Parks and Resorts, Disney Cruise Line and TransLife (now OurLegacy), the OPO serving East Central Florida. He has also been an active board member of Donate Life Florida, having served as state team leader for Driver License Outreach. Corey is a proud alum of The University of Alabama and serves on the board of directors for Come Out With Pride Orlando as well as Five Horizons Health Services, a not-for-profit organization providing access to progressive HIV testing, prevention and LGBT+ focused healthcare throughout West Alabama and East Mississippi.

Deanna Fenton
About the Editor |
Deanna Fenton

Deanna is a knowledgeable and versatile professional with diverse experiences in healthcare, client relations, marketing, project management and demonstrated skills in leadership and advocacy. Prior to joining The Alliance, she worked in Hospital Development at her local OPO in the state of New Jersey where she served as the clinical liaison to a number of Level 1 Trauma & Neuroscience centers as well as community hospitals. Her personal connection as a donor family and friend fuels her passion to support her colleagues across the donation-transplantation continuum through the development of valuable educational resources that ultimately boost performance and improve outcome measures. Deanna holds a Bachelor of Arts in Psychology and a minor degree in Public Health from Montclair State University. In her spare time, Deanna enjoys visiting vineyards, spending time with her family, and traveling in hopes of visiting all seven wonders of the world.

Advancing All.

The Alliance is not a membership organization and therefore relies on annual voluntary financial support from OPOs and transplant programs who find value in our programs and initiatives.

We invite you to join us as a 2021 professional partner